The story

How I got here

[STANDFIRST: one or two sentences that make someone want to read on. The tension, not the summary. e.g. 'I spent four years watching brilliant campaigns die in the gap between the media plan and the story. This is what I did about it.']

[CHAPTER TITLE: e.g. 'The spreadsheet years']

[Where you started. Be specific about the work, not the job title. What you were actually doing all day, and what it taught you.]

[The moment something clicked, or didn't. Stories need a turn.]

[PULL QUOTE: the sharpest line from this chapter. Delete this field if you don't want one.]

[CHAPTER TITLE: e.g. 'Learning that the story is the strategy']

[The middle of the story. What changed in how you work, and why.]

[Name real constraints — small budgets, sceptical stakeholders, a category nobody cared about. Constraints make the story credible.]

[CHAPTER TITLE: e.g. 'What I do now']

[Where you've landed and what you believe as a result. This is the paragraph people quote back to you.]

[What you want next, and who you want to do it with.]

[PULL QUOTE.]

In practice

Four disciplines, one strategy.

Paid Media

[Describe your paid offer. e.g. 'Full-funnel media planning and buying across search, social and programmatic — built around incrementality, not last-click vanity.']

Channel strategy & budget allocation
Google, Meta, LinkedIn & TikTok campaign builds
Creative testing frameworks
Measurement, attribution & incrementality testing

SEO

[Describe your SEO offer. e.g. 'Technical, content and authority work that compounds — the traffic you keep after the ad budget stops.']

Technical audits & site architecture
Keyword and search-intent mapping
Programmatic & editorial content strategy
Digital PR and authority building

Content Marketing

[Describe your content offer. e.g. 'Editorial systems that produce useful work on a schedule, and distribution that makes sure it lands.']

Content strategy & editorial calendars
Pillar / cluster architecture
Distribution and repurposing systems
Performance reporting and iteration

Brand Storytelling

[Describe your brand offer. e.g. 'Positioning, narrative and message architecture — so every channel says the same true thing in the same voice.']

Positioning & competitive narrative
Messaging frameworks & tone of voice
Founder and executive storytelling
Campaign concepting

Toolbox

Google AdsMeta AdsLinkedIn AdsGA4Google Tag ManagerLooker StudioAhrefsSemrushScreaming FrogHubSpotWebflowFigma[ADD YOUR OWN]

Download CV

Testimonials

What clients actually say.

“[TESTIMONIAL: what it was like to work with you, and what changed because of it.]”

“[TESTIMONIAL.]”

Writing

How I got here

[CHAPTER TITLE: e.g. 'The spreadsheet years']

[CHAPTER TITLE: e.g. 'Learning that the story is the strategy']

[CHAPTER TITLE: e.g. 'What I do now']

Four disciplines, one strategy.

Paid Media

SEO

Content Marketing

Brand Storytelling

What clients actually say.

Thinking out loud.

[ARTICLE TITLE]

[ARTICLE TITLE]

[ARTICLE TITLE]